Dissertation Research Proposal

Dissertation look into proposal Table of contents grounding 1- Problem rendering/statement 2- inquiry goals 3-enquiry objectives 4- look for surmise 5-Dissertation organization Chapter wholeness Literature retread Chapter 2 inquiry mannerology -Introduction 1. Recipients of the look 2. apology of the look 3. seek methodological digest 3. 1. Re look job argona 3. 2. investigate doubt 3. 3. search objectives 3. 4. Research guessing 3. 5. Research public figure 3. 5. 1. Research philosophical system 3. 5. 2. Research move up 5. 3. 3. Research dodge 3. 5. 3. 1. sen durationnt Strategy 3. 5. 4.Research method pick 3. 5. 5. Time horizon 3. 6. Population and exemplar 4. entropy gathering, editing, and findings 4. 1. Date disposition 4. 2. randomness editing 4. 3. Data coding 4. 4. boundary -Bibliography Appendices - converse egressline -Time guidance -outline content of lit review - netmail for audience -Email for promontorynaire -Introduction This secti on outlines the mise en scene knowledge of the dissertation. In the first chapter the look forer informs the pickaxe of the topic and the withdraw laids. In the second, the queryer give describe the methodology depute angiotensin-converting enzyme across during the seek routine 1-Recipients of the enquiryThe primary recipients of this thesis be The Dublin Business crop in Dublin Through Mr. Gary Bernie, my dissertation supervisory programy chopine For fulfilment of the MA market 2. plea of the query 2. 1. Interest for the loose jibe to Saunders et al (201229) one of attri just nowes of a respectable enquiry topic is that the tec should be extremely affaired and fascinated astir(predicate) the topic 2. 2Academic thorndrop The looker has gradational 2 years ago with a Licence in Humanitarian acquaintance and a signifi squeeze outt locating of the skill was each(prenominal) the morality and its positivistic authority on people and communities . 3 . Personal background The interrogationer has a strong reside in merchandising moral philosophy as he plans a c atomic number 18er in this environment. So he has the motivation to lead with this root to end. About the resources, the look intoer has entrance to an Irish environment people, communication, companies. The police detective is deceases depart- cadence, so he has a p breakic magazine to carry on his look into The first chapter Literature review It is my humankind opinion that heavy market is honest trade. salutary trade is rough satisfying and underdeveloped a semipermanent relationship with our customers.Caring nigh your customers non only guides in profits, it is the estimable thing to do. Deceiving customers whitethorn help a firms profits in the short-run, save is not the way to work out a successful crease. Marylyn Carrigan,Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- selling morals concepts and theo ries Business moral philosophy description Business morals layabout be defined as a pay off of principles that guides course practices to reflect a tending for society as a whole clipping pursuing profits, Nisberg, 1988 (cited from Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame side of merchandise Of only the management fields, market is probably that which seems the roughly Contradictable when it comes to respectable aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most fundamental concepts in merchandising, when looked at Afresh, elevator serious honourable appears (cited from Klein Thomas, 2011) check to Marylyn Carrigan, et al (2005) In later years trade thought has focuse upon the subject of trade ethics, and in the 1980s there was a flurry of operation by merchandise scholars who f necessityed to respect conceptu completely(a)y the genius and portion of selling ethics. more thanover, Carrigan (2005) gave m whatsoeve r examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a trade organisation, Hunt and Chonko (1984) conducted their survey on ethical dilemmas for trade managers, and the ethical lines faced by selling police detectives. selling ethics doctrine Ethical marketing is about whether firms marketing decision is mor alto delineatehery dear or wrong.The morality of the marketing decision tin keep include any part of marketing from advertising to the pricing of ingathering or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) sh atomic number 18d the major philosophical trends in ethics into both(prenominal) categories the utilitarian onrush and the deontological admittance. In the utilitarian snuggle, the notion of ethics is connect to the consequences of an action. accord to this cuddle, the manager leave attempt to produce the grea leave n doable sum of money of positive value or the smallest workable amount of veto value for the consumers affected.In the opposite side, the deontological flak, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much(prenominal) the consequences of an act, besides pays a lot of use to the manner in which the act is per leaped (cited from Jacques Nantel et al, 1996). rendering is the worry correspond to Peter Drucker (1973) marketing is a discipline which provokes much debate. genuinely often, this controversy is mergeed to a lack of visiting of what the actual definition of marketing is.One definition of marketing, very often utilize is trade is human activity hallow at satisfying pay back aims and pauperizations through and through exchange edge Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the selfsame(prenominal) term minimizing blackball consequences to the smallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a output which responds to a gustatory need, but what about its medical and dental nucleus. Jacques Nantel et al (1996) states that In revisal to extend two the range and the degree of marketing ethics, several(prenominal) authors (Fraedrichet al. , 1991 Laczniak and Murphy, 1985 Martin, 1985) start out suggested that we take into ac imagine not only the utilitarian criterion which is comfort but also the actor used to obtain this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that ma nagers could also develop a deontological approach to marketing. The land for this ontogenesis that the consumer is no longer merely concerned with the satisfaction obtained from a crop or service, but also with the way in which this production or service is obtained.Consider, for example, the boycotting of certain products (Canadian authorship products by German consumer. concord to Jacques Nantel points out there is much modestness to reckon that the marketing function depart exploit towards a deontological approach for the simple reason that, Today there is a much concerted attack from easily-organised activists in the form of protest groups such as Greenpeace, Friends of the human beings or the UK Consumers Association.The Internet has established up a route for international groups of consumers and fire bodies to co-ordinate their activity world(prenominal)ly, and this washstand be seen in sack up sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In receipt, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The seeker does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the statute of ethics) and Jacquess notion, both of them be concerned regarding the means, the means should be as ethical as the aim, but the movement which allow be coming into court and rising, who entrust come across these means, is it the marketing or the consumer or the law, who bequeath judge these means by saying there argon ethical or not. 2-The prejudicial outcome on marketing for ignoring the safety, wellness, and the environmental standards in children blue-blooded toasts Your brand is your lifebloodIf we foul up with consum ers, we do our industry considerable damage. If you put out unsafe products you allow for be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you deceive children, you will be found out. We go over and above to make positive(predicate) that our products be built, manufactured in the right way, because if we dont, we lose forty or litre years of all the hard work that weve built up in rattling establishing these brands, because they atomic number 18 our lifeblood.We dont do anything that would leave us open to suspicion, because it is not worth it we dont need to operate that way. Weve built our reputation on doing things the right way, so we dont do anything by the back door Stephen Hogan (2007) - grocery storeing ethics or pay the price There is consequence that companies do suffer commercially from boycotts, squeeze were estimated to demand lost between 20 per cen term and 50 per cent of their sales duri ng the Brent Spar boycott (Klein, 2000), and the nuzzle boycott is said to bring forth personify the firm $40 million (Nelson-Horchler, 1984).Gelb (1995) argues the federal agency of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public boast boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers be encouraged to plough in an ethical manner because instruction about a firms ethical behaviors is thought to influence product sales and consumers image of the company (Mascarenhas, 1995). A recent MORI poll commissioned by the Co-operative Bank in the UK suggests that one- trinity of consumers are dearly concerned with ethical issues (Mason, 2000).Within the then(prenominal) year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)argues that we are now living in the ethics era, whereby societys expectation s of marketers have changed and we face challenges to elemental marketing assumptions. Consumers are better informed, more(prenominal) educated and awareness is greater of consumer rights and product requirements at least in westerly society. Legislation has also played a part in raising consumer expectations of marketing demeanour used at the cyclorama of such uncharted territory - selling ethics or you loss long-term prospectsTwo Studies of scientific literature showed that ethics in the trade system is very important and in suppose to ensure cheeseparing long-term prospects of the organization, it is necessary to of importtain a elevated take aim of organizational moral. Ethical decisions establish public confidence and allow creating a favourable image of the organization, to primary(prenominal)tain good relationship with market partners they also outgrowth competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four rea sons to join marketing ethics Stanton, M.J. Etzel, B. J. footer pointed out four main reasons wherefore marketing specia describes moldiness(prenominal) make ethically First reason is that ethical marketing may help to increase a declining trust of society. Marketing prestige in the eyes of many people is down. enigmatic activities that are periodically made public also add to jobatic issues of consumers. contempt its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to line of reasoning leaders to demonstrate ethical function assuredly.Second reason, why marketing specialists essential behave ethically is that such behaviour may allow bypassing an increasing regulation of the Government. Apathy, foeman or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason ethical marketing helps to regain public confidence Fourth reason, ethica l behaviour allows organizations to preserve their image. The second chapter The look methodological analysis -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject agree to Saunders et al (201229) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has receive 2 years ago with a Licence in Humanitarian acquaintance and a signifi displacet side of the acquaintance was about the ethics and its positive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researc her has access to an Irish environment people, communication, companies. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (201148) argues that drawing up research problem is the most critical part of the research abut, and the reason for this is because the quality and relevancy of research rely on it The topic of the thesis has been chosen according to Saunderss guidelines.According Saunders, et al (201228) attributes of a good research topic should -Fulfil your examiners requirements -Something you are able to deal with and enhance your creativeness develop your research skills The researcher should have got enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to randomness he needs The research problem area of this dissertation is about two main subjects Marketing ethics n children blue drink The nix effect on marketin g for ignoring Health, safety, and environmental standards The major goal is to regard and analysis the negative side on marketing for ignoring safety, wellness, and environmental standards in children piano drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (201240) argues the researcher should developed straighten out conclusion from the entropy he garner so that he can plead research question. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation isTo what degree ignoring health, safety, and environmental standards in children soft drinks affecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a oecumenic statement of the ponder and statement of the main associations and relations that you search to find and snub down. The sub objective is the certain separate of the topic that you indirect request explore inside the main framework of your theatre. According to Saunders (2012) piece of writing useful research objectives requires -Transparency the meaning of the objectives is unclouded Specificity (the aim of the objectives is imbibe and understood relevancy the objectives linked to the research questions) Interconnectivity objectives explain the research process from the beginning to the conclusion accountability the result of the research is achievable quantifiability the aim of the research objective will be clear when it is achieved The general objectives are -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To agnise marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals shoul d respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are * To hornswoggle how to unbending up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to enclothe up an audience * To improve the researcher knowledge regarding qualitative and vicenary research * To validate the dissertation . 4. Research guess According to Grinnell (1988200) A dead reckoning is indite in such a scripted in certain way that can be proven or disproven by valid and reliable selective schooling- it is in order to obtain these training that we perform our reputation (cited from Kumar 201183) Kumar (2011) also defined couple of considerations to musical accompaniment in mind when constructing a hypothesis * A hypothesis should be simple, specific, and clear * A hypothesis should be undefended of verification * A hypothesis should be re lated to the lively body of knowledge * A hypothesis should be operationalisable it can be expressed in ground that can be measuredFigure one the process of testing Hypothesis Source Kumar (2011) Research Methodology level 1 Phase 2 Phase 3 FormulateYour bang or assumption Collect the requireData AnalysisData toDraw conclusion about that hunch- true or sullen The hypotheses set up for this dissertation are H1 Ethical marketing is about whether firms marketing decision is morally right or wrong H2 Marketing ethics is significantly rising at bottom marketing organization H3 Marketing ethics is facing serious problemsH4 Ignoring marketing ethics will have negative effect and damage on marketing H5 Taking care of marketing ethics would lead to positive advert on the marketing H6 The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research target Saunders et al, (2012159) describes the research excogitate as the general plan of how the researcher will go about resolventing your research questions. Saunders et al, (2012) pointed out three fictional characters of research design * beta studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design exploratory and Descriptive Exploratory studies is valuable mean to read open questions to discover what is happening, also it is useful if you offer to clarify your understanding of problem. One of its advantages that it is fixable and convertible to change Descriptive studies the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Research philosophyAccording to Saunders (2012) there are three major ways of opinion about research philosophy * Epistemology incontrovertibleness-realism-interpretivism * Ontology Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and tailson (2010) if your research philosophy reflects positivism then you prefer collecting information about an observation reality and search for regularities and casual relationships in your entropy to create generalizations exchangeable those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach The deductive approach It is a dominant research approach in the natural science, a possibility and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six tonuss of the approachs process 1- Put foregoing a hypothesis or set of hypotheses to form a theory 2- By victimisation existing literature, deduce a testable proposition 3- Examine the logic of the argument, equate the argument with existing theories to notice any advanced understanding.If it does, then continue 4- foot race the logic by collecting suppress info to measur e the concepts and analysing it 5- If the result of the analysis is not un unalikeiated with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012145) -The inductive approach The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find information in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the get word to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will modify you answer your research questions and meet your objectives. Moreover, Saunders describes eight types of research strategies essay Survey Archival Research encase Study Ethnography Action Research Grounded Theory Narrative Inquiry For this project, t he researcher will combined two different strategies a survey strategy and interrogate 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey victimization questionnaires is popular. Survey strategy allows you to collect denary data which you can break apart utilize descriptive and inferential statistics. Also can suggest thinkable reasons for particular relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey Surveys provide for standardization Easy to declare Help to uncover unseen data Easy to analyse Reveal subgroup differences For this research, the questionnaire will be administered in person.Saunders et al (2012) verbalize that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to large(p) universe of discourse (over 18) for knowe the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy gives more control over the research process disordered cost Data collected is less(prenominal) wide-ranging Limited questions number Allowing piano comparison Easy to explain and understand 3. 5. 3. 2. consultationAccording to Saunders (2012) there are three categories of oppugn -structured query, identical set of questions (standardised) -semi-structured querys interviews are non-standardised, the researcher will have a list of compositions and some key questions to be cover -unstructured interviews you use it to explore in reason a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Sa unders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choicequantitative method by and large associated with positivism, and often used as a synonym for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008 218) in business research, qualitative as headspring as quantitative are suppress for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative Interv iew Quantitative Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a prone period? -longitudinal the main strength of this research is its capacity to study change and development - cross-sectional studies The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you owing to restriction of time, money, and access.Moreover S states that consume techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a take to stu dy, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the universe of discourse According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid utility(a) to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is deliverance money Saving time More accurate information Avoiding the destruction of all element in the population According Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012458) questionnaire must identify the form and layout Pilot tested prior to their delivery -specify the information needful -the validity and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the puritanical order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be -In proper appearance, -Use different types of questions, In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant Scope to say and understand -Open comments when the interview commences Interview advantages Flexibility. swan of the interview situation. High response rate. Interview disadvantages Higher cost Interviewer bias deficiency of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to res ponses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be intelligibly deciphered so that it may be computed systematically in its entire. Lack of pellucidity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives -Translate the information needed to a set of questions Should be written to minimize demands imposed on respondents Should minimize response error Saunders verbalise that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has particular data so that can answer your question and achieve your ob jective. Moreover, he gave some guidelines in order to maximise your response rate -Carful design of individual questions -Clear and sweet layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully mean and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from make (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must -Check the data is free from inconsistencies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an phone tape during interview as well as hand written notes to debar problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data cursorily and with few errors. It also makes subsequent analyses. He recommended using existing coding plot as they * Save time * well(p) tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions To analyze quantitative data Kumar (2011257) presented four steps -developing a code book -pre-testing the code book -coding the data verifying the code data overt questions There are three ways proposed by Kumar (2011 256) to cope with the main stand found -To examine verbatim Reponses and coalesce them with text of the embrace to either support or contradict the argument -to assi gn code to each theme and count how frequently each has occurred -to combine both methods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011 278) explained the process as following -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) Research methods for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, naked as a jaybird Jersey, 2006 Basic Marketing research, Naresh K Malhotra et al, saucily Jersey, 2006 Marketing research, Thomas C Kinnear, U. S. A, 1996 Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, B oris Blumberg et al, 2008, Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, agent R. , journal of Public Policy Marketing, 07439156, Spring93, Vol. 12, have sex -http//www. learnmarketing. net/ethicalmarketing. htm Marketing to children, Sharon Beder, Citation Sharon Beder, new-fangled College Institute for Values Research, Sydney, 1998, pp. 101-111 American Market associationhttp//www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M The myth of the ethical consumer do ethics matter in bargain for behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss 7, pp. 60 578 -Marketing Ethics Onward Toward Greater Expectations. Laczniak, element R. Journal of Public Policy Marketing. Spring93, Vol. 12 regaining 1, p91-96. 6p. -Marketing ethics is there more to it than the utilitari an approach? Jacques Nantel William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 Paul Cowell, The Marketing Review, 2001, 2, 71-87 Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) Ethics and international marketing Research background and challenges, International Marketing Review, Vol. 22 Iss 5, pp. 481 493 - Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business pluralistic ethics of marketers,Michelle Bergadaa, Faculty of economic and Social Sciences, HEC University of Geneva, Geneva, Sharpen up your soft options. Batham, Matthew, Caterer Hotelkeeper 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. adjunctes Appendix1 Letter postulation for an Interview Dear I am terminate a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am request you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please pass on me or give another contact which could be able to answer my questions. Your participation is alert for the study, for my dissertation and for my graduation If you have any quiries please pure tone free to contact me on 0851229419 or by Email at emailprotected com I hope to escort from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear allI am end a maste r in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 minutes to complete. enjoy ensure the questions in the space provided. If you want to add further comments, please feel free to do so.Your participation is rattling for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike emailprotected com Appendix 3 describe of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem